“Google Campus is a seven storey co-working and event space in the centre of London’s Tech City, otherwise known as Silicon Roundabout. The project, run by Google UK aims to fuel the success of London’s tech start up community.”
Am I the only one who things that the new Google Campus is looking like a bunker spreading no coziness? The lack of natural lights and the (way too ambitious) industrial design just looks like a colorful jail. I mean, I like rough industrial design, but with a combination of cozy materials plus lots of daylight - I found very less of these attributs in there. Maybe the photographs are not able to collect the real atmosphere, but it seems like a place I would not work in. By the way there are several other tech-hubs popping up around the globe. Start-Up investor JMES and Berlin’s beloved child SoundCloud teamed up for realizing “The Factory” in the heart of Berlin. Interesting to me is the architecture, as it looks similar to the all-so-hip industrial design approaches everywhere. As I understood it correctly these hubs should engage the interaction between start-ups in the first place, which means in the end a better infrastructure and faster growth of ideas. Well, that is a good move, but the best programmers, engineers, designers, etc. will move where they feel comfortable. Architecture of workspaces could be the icing on the cake in a hard-fought battle for talents. Hey Google London: You need more daylight!
Interesting reads:
TechCrunch - Berlin’s Startup Innovators Create A Factory To Call Their Own
ArchDaily - The Next Silicon Valley(s)
